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West Cancer Foundation Opens Specialized Wig Boutique

—Cancer Patients Can Select Free Wigs in Private Setting—

Memphis, TN, Jan. 23,  2024 – West Cancer Foundation, a nonprofit organization that provides free cancer services to those in need, today announced it has opened a new wig boutique to provide free wigs for cancer patients. The Sweet Wig Beauty Boutique, located within West Cancer Foundation’s offices, provides a private, salon-like setting where those being treated for cancer can select a wig at no charge.

Since its founding in 2020, the foundation has provided free wigs but decided to create a dedicated space to accommodate the growing number of wig requests it’s receiving. While the need for wigs is most commonly associated with breast cancer, people can lose their hair as a result of treatment for any type of cancer. The free wigs and other head coverings (hats, scarves, etc.) offered at the Sweet Wig Beauty Boutique are available to any cancer patients regardless of their hospital or treatment provider. An appointment is required, and only one patient and their guest will be allowed in the boutique at a time to offer complete privacy.

In addition to offering free wigs at the new boutique, West Cancer Foundation also offers free transportation for cancer-related appointments and treatments, including rides to and from the wig boutique.

The boutique has a significant inventory of wigs but is always looking for donations so the foundation has partnered with Gould’s Salon & Spa which will accept wig donations at any of its Memphis locations. Students and staff from Gould’s Academy will clean and style the wigs so they are ready for new owners.

“Losing one’s hair can be devastating for some cancer patients, especially for those who may lack the resources to buy a wig,” said West Cancer Foundation Executive Director Leighanne Soden. “We’re thrilled to be able to expand our wig program with a discrete, salon-inspired setting to help even more women regain their self-confidence and dignity. And now with the opportunity to partner with Gould’s, it’s easy for people to donate wigs to help even more patients.”

“Gould’s Salon & Spa is honored to partner with West Cancer Foundation to help provide this service for those going through cancer treatment,” said Melissa Williams, Director of Operations for Gould’s Salon & Spa. “This is a wonderful thing to be able to offer, and our company understands how important it is for patients to feel their best while they are undergoing treatment and may not feel great physically.”

Sweet Wig Beauty Boutique is located at 850 Ridge Lake Blvd., Suite 207, and appointments can be scheduled at

About West Cancer Foundation

West Cancer Foundation is dedicated to advancing the fight against cancer by providing patient resources to improve treatment and recovery, early detection and education to reduce critical cancer outcomes, and community-based research to improve health inequities. The Memphis-based nonprofit was founded in 2020 and is committed to developing collaborative partnerships and innovative patient-centered initiatives that remove barriers to cancer care.  For more information, visit

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Lori Guyton

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